Some designers have their own very unique “signature style” and stick to it. Whether it’s grunge, minimalism or colorful, they don’t deviate from it. Their portfolios have a clear message — “that’s my style, if you want something like that, contact me”. Their clients are aesthetic-driven and their work is aesthetic-focused. Their skill is in visual craft that they perfected over years. Their work is shared and they are seen by many.
Others try no to have one style. They might do something minimalist for one project and something very cute for another. That’s because their work is goal-focused and their clients are experience-driven or previous-clients-driven. Their portfolios doesn’t have a very clear visual message, but they are able to explain why particular choices there made to better suit client’s goal. Their skill is in communicating the message, however they do not try to perfect their design skills in only one style. Their work is sometimes invisible, and at times only other designers are able to truly appreciate it.
It can’t be said that one things is better than other — some might say that latter keeps the promise of design, however former designers manage client’s expectations better.
So I would like you to express your own opinion: should a designer have his own style and try to stick to it, or is it better to be only goal-focused and treat visual style as only part of the message? And to what extent? In which camp do you see yourself and what is your experience? Advantages / disadvantages?
I would really like to hear from you.








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